Starting a business is exciting and ambiguous – and that’s the fun. It’s a time of possibility, experimentation, imagination, and showing the world what you can do. But, it can also feel slow, frustrating, and full of traps and distractions, leaving potential entrepreneurs to question their self-worth and to wonder why they started in the first place. As a small business coach, I’ll help you cultivate an entrepreneur’s mindset, so you can start and grow your businesses with confidence and step boldly into the role of business owner. Subscribe to get access to weekly tips, small business interviews, and more.
🌀 Ambiguity + Experimentation
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This week's newsletter comes with an ask for your help – but first... Tell me if this sounds familiar:
Now what do I do? This isn’t what I planned. Am I missing something? This is Ambiguity – having no clear path forward; noise & conflicting information leave you feeling lost-in-space and disoriented. Often, you’ll have to:
If you’re not careful, it leaves you lost and disoriented, spinning in circles. And it doesn’t just happen in business – maybe you are headed home from the hospital after an unexpected health scare, unsure where to go from here. Or, you’re trying to change careers, but conflicting advice and “what ifs” keep stalling your next step. Maybe you’re a manager, caught between unclear executive direction and frustrated employees. Ambiguity shows up everywhere, disrupting your plans, scrambling your thinking, and demanding a decision before you feel ready. Embracing this ambiguity, however, is crucial for growth, innovation, and, well – just existing in today’s world. Navigating Ambiguity means effectively managing and operating in these moments of uncertainty – a vital skill for every entrepreneur, leader, and individual facing (or driving) change. If ambiguity makes you feel frustrated, anxious, or stuck, you’re not alone. These aren’t signs of weakness; they’re normal human reactions when the ground feels like it’s shifting under you. The problem comes when we let ambiguity overtake us – when it hijacks our senses and our ability to make decisions: frustration leads to burnout; anxiety clouds judgment; hesitation and fear lead to missed opportunities; and rushing ahead without clarity adds to the chaos. There is a cost to mishandling ambiguity. But it doesn’t have to be this way. When we take control, even in small ways, ambiguity becomes fuel for progress. Ambiguity can be the chance we need to pause, rethink, and move forward in a new direction How you respond to ambiguity impacts your options – and that’s something I’ve been thinking a lot about over the last few years. I’m developing a coaching framework and self-assessment designed to help people navigate ambiguity so they can create clarity, discipline, and momentum toward their goals. But, I need your help to test these ideas... To apply, you need to be willing to give just 2-3 hours of your time, spread over a few weeks (includes a self-assessment, a few surveys, and a meeting with me). This is a bet I’m excited about. I’m also eager to get feedback on it. Step into the experiment with me and apply today.
Why an application? I want to ensure this beta test is a good use of your time and whether your current situation aligns with what this framework is designed to address. Until next time, Michael
Michael Schefman | 321 Liftoff Copyright © 2026 by 321 Liftoff LLC |
Michel Schefman, 321 Liftoff
Starting a business is exciting and ambiguous – and that’s the fun. It’s a time of possibility, experimentation, imagination, and showing the world what you can do. But, it can also feel slow, frustrating, and full of traps and distractions, leaving potential entrepreneurs to question their self-worth and to wonder why they started in the first place. As a small business coach, I’ll help you cultivate an entrepreneur’s mindset, so you can start and grow your businesses with confidence and step boldly into the role of business owner. Subscribe to get access to weekly tips, small business interviews, and more.
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