⚡️ Choose your Energy Wisely


Hi Reader,

Kodak once dominated photography.

In the 1970s, they even invented the digital camera. But they didn’t pursue it.

Why? They were confident film would always be king. That's complacency. They scoffed at new innovations, taking their success for granted.

Contrast that with James Dyson. He built over 5,000 prototypes before perfecting the bagless vacuum. That’s persistence. With every failure, he stayed curious.

Or Sara Blakely. She hacked a pair of pantyhose into a Spanx prototype and started testing. That's scrappiness. She moved quickly, refining it, putting a version out there.

We've all likely caught ourselves in both mindsets. I know I have.

But, I’m way more effective at driving results when I stay hungry, curious, and ready to adapt.

The energy and mindset you bring to building your business matters.

It translates into your behavior – your choices.

Are things working well right now? Great – enjoy the wins, take time to recharge. But don’t let comfort turn into complacency.

Stay hungry. Stay curious. Keep moving.

Take a moment to pause & reflect.

  • Where are you coasting on confidence instead of testing what’s next?
  • What’s one area of your business that could use more scrappy persistence?

Actions, experiments, & things to try next.

Pick one idea you’ve been sitting on. Instead of waiting for certainty, design a quick, imperfect version and test it this week. Show it to a few customers and get some feedback. Need a thought partner? Let's talk.

Until next time,

Michael

Michael Schefman | 321 Liftoff

Copyright © 2024 by 321 Liftoff LLC

Michel Schefman, 321 Liftoff

Starting a business is exciting and ambiguous – and that’s the fun. It’s a time of possibility, experimentation, imagination, and showing the world what you can do. But, it can also feel slow, frustrating, and full of traps and distractions, leaving potential entrepreneurs to question their self-worth and to wonder why they started in the first place. As a small business coach, I’ll help you cultivate an entrepreneur’s mindset, so you can start and grow your businesses with confidence and step boldly into the role of business owner. Subscribe to get access to weekly tips, small business interviews, and more.

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