Starting a business is exciting and ambiguous – and that’s the fun. It’s a time of possibility, experimentation, imagination, and showing the world what you can do. But, it can also feel slow, frustrating, and full of traps and distractions, leaving potential entrepreneurs to question their self-worth and to wonder why they started in the first place. As a small business coach, I’ll help you cultivate an entrepreneur’s mindset, so you can start and grow your businesses with confidence and step boldly into the role of business owner. Subscribe to get access to weekly tips, small business interviews, and more.
🔥Creative Destruction
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Hi Reader, Over the last few years, I’ve experimented with a lot: social media videos, podcasts, this newsletter, different coaching methods, website layouts, lead magnets, digital tools, program designs, in-person events, different taglines on my business cards. Some of it stuck. Some of it flopped. All of it taught me something. There's value in spreading out — exploring widely, experimenting with new ideas, and stretching your belief about what you're capable of creating. Spreading out helps you learn what you do want to pursue and also what you don’t. Collectively, those experiments helped me see 321 Liftoff differently than when I first started the business – and more clearly than I ever could just sitting and thinking at my desk. Learning by doing is the quickest path to clarity – plus, it's just way more fun. So, are you spreading out far enough to really explore what you're capable of? If not, it might be time to test and learn. And, once you've got clarity and a sense of direction, it's time for a little creative destruction – an equally fun step (in my opinion). Creative Destruction is about breaking the old stuff intentionally, clearing the way for something new, and letting go of what no longer fits. If spreading out led you to try a bunch of new ideas, this is about pairing it down. But, it's also about doubling down on what works, maybe even stripping the old stuff for parts. Don’t be afraid to knock down a wall or two if it might lead to growth. Until next time, Michael
Michael Schefman | 321 Liftoff Copyright © 2024 by 321 Liftoff LLC |
Michel Schefman, 321 Liftoff
Starting a business is exciting and ambiguous – and that’s the fun. It’s a time of possibility, experimentation, imagination, and showing the world what you can do. But, it can also feel slow, frustrating, and full of traps and distractions, leaving potential entrepreneurs to question their self-worth and to wonder why they started in the first place. As a small business coach, I’ll help you cultivate an entrepreneur’s mindset, so you can start and grow your businesses with confidence and step boldly into the role of business owner. Subscribe to get access to weekly tips, small business interviews, and more.
Hi Reader, Running a business means facing daily frustrations: plans fall through, projects drag on, results don’t come fast enough. It’s easy to focus only on what’s missing or not working. I’ve been there plenty of times. I know it sounds cliché, but gratitude offers a different lens on things. It doesn’t erase the challenges, but it helps me reframe them. Gratitude allows me to pause and notice what's working, helping me remember the foundation I'm already standing on. That shift can turn...
Hi Reader, Over the last few years, I’ve experienced periods of extreme productivity as well as my share of creative slumps. Looking back, I’ve noticed clear patterns for when I’m at my best – my most innovative, which is leading me to structure my routines and habits differently. When I read (a lot), I get more ideas and I ask better questions. My brain sparks with wonder and imagination, fueling new insights and experiments. When I focus on what’s within my control – including my response...
Hi Reader, There’s always a gap between where you are and where you want to be. Sometimes it feels like a chasm: How could I possibly get there?! I feel this all the time. I’ve got a long-term vision for where I want my business and career to go. And even on a smaller scale, I have a vision for how I want to show up in the next coaching session or meeting. But when I spend too much energy thinking about the end goal, I get stuck. The distance feels overwhelming and I tend to be overly...