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A few years ago I was about to kick off a big project. I was excited and eager to dive in, even though the scope of work was a little daunting. Now, I try to be a self-aware person, but even I get it wrong:
I also tend to be wrong in both instances, but those initial reactions and judgements consistently pop into my head. And, unfortunately, in the moment, I also tend not to recognize these things. So, imagine how annoyed I was in the moment when my manager shared that the work would wait – we were taking a field trip. Enter, right on cue, my immediate mental chorus of frustration, blocking me from even considering what might be gained. Of course, what I didn’t expect was how transformative this little excursion would be. For a few days, I left the comfort of my home office to shadow a few leaders within the company as they operated a retail store. How quickly I took to the role of anthropologist. I observed them as they interacted with customers, deployed their team, dealt with problems, and managed day-to-day operations. I watched what they did and didn’t do, what they said, and how they said it. I followed them around with a journal in hand, asking questions to expose their thinking, furiously scribing more questions and observations. I emerged with dozens of pages of insights and stories that I still rely on today as examples of what great leadership looks like under pressure, among other things. It was fascinating. The experience was motivation. It was creative fuel. It directly influenced my work and helped me deliver the big project I was about to start. Here’s the point: My first instinct was to keep working – I was going to put my head down and execute. And, had I done that, I would have missed so much. You need to say yes to wonder – to having new experiences, to seeing from new perspectives, to occasionally breaking outside of your routine, to exploring with an open mind. When you feel the stress and tunnel-vision that come from staring down a hard problem, that’s when it matters most – to widen your aperture, to challenge your assumptions, to get you thinking differently, to help you see whatever problem you’re tackling from a whole new angle. 📫 If this sparked an idea, or if you’re feeling stuck, I’d love to hear from you. You can reply directly to this email to share what you’re working on, ask a question, or suggest topics you’d like me to cover in future newsletters. I read every response. Until next time, Michael
Michael Schefman | 321 Liftoff Copyright © 2026 by 321 Liftoff LLC |
Starting and growing a business is exciting and ambiguous – and that’s the fun. It’s a time of possibility, experimentation, imagination, and showing the world what you can do. But, progress is not a straight line and being a leader is incredibly demanding, stretching you, spreading you thin, and spiraling you toward burnout. Become the leader your vision requires – cultivate the clarity, discipline, and momentum you need to explore boldly and lead intentionally. Get a weekly nudge to think differently, lead intentionally, and keep exploring.
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