Starting a business is exciting and ambiguous – and that’s the fun. It’s a time of possibility, experimentation, imagination, and showing the world what you can do. But, it can also feel slow, frustrating, and full of traps and distractions, leaving potential entrepreneurs to question their self-worth and to wonder why they started in the first place. As a small business coach, I’ll help you cultivate an entrepreneur’s mindset, so you can start and grow your businesses with confidence and step boldly into the role of business owner. Subscribe to get access to weekly tips, small business interviews, and more.
☀️ 3 Hot Tips for Summer
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Hi Reader, Summer is the perfect time to set work aside and recharge. Yes, I know there’s a lot going on in the world these days – that’s all the more reason to hit pause and savor a small moment or two. Step away from your laptop, turn off notifications, and let yourself unplug completely. A true pause allows you to reset your perspective. Here are 3 ideas to help you make the most of it: 1. Soak in the outdoors. Take a hike, visit a park, or enjoy your morning coffee outside. Sunlight and fresh air boost energy and lower stress. 2. Reconnect with people. Host a casual barbecue or coffee meetup with friends or colleagues. Building relationships outside work can reinvigorate your perspective. 3. Try something new. Join a local workshop, learn a skill, or pick up a hobby you’ve always wanted to explore. New experiences keep your mind sharp and open to fresh ideas. Recharging isn’t just a luxury; it’s how you sustain yourself for the long haul. It’s my turn to take a break too. No newsletters for the next two weeks – I’m putting my own advice into action. 😎☀️ Until next time, Michael
Michael Schefman | 321 Liftoff Copyright © 2024 by 321 Liftoff LLC |
Michel Schefman, 321 Liftoff
Starting a business is exciting and ambiguous – and that’s the fun. It’s a time of possibility, experimentation, imagination, and showing the world what you can do. But, it can also feel slow, frustrating, and full of traps and distractions, leaving potential entrepreneurs to question their self-worth and to wonder why they started in the first place. As a small business coach, I’ll help you cultivate an entrepreneur’s mindset, so you can start and grow your businesses with confidence and step boldly into the role of business owner. Subscribe to get access to weekly tips, small business interviews, and more.
Hi Reader, What if constraints weren’t barriers, but tools for innovation? Think of NASA designing rocket boosters – they used gravity constraints to reach escape velocity. Or Apple asking, “What if a computer could fit in your pocket?” They used size and mobility as key constraints. Your business has constraints too (so does your life): time, budget, energy, etc. Instead of seeing them as problems, embrace them. Constraints force focus and spark creative solutions. For example, if you only...
Hi Reader, Customers rarely decide to buy something on a whim – they go through a process. Understanding this process can help you build better sales and marketing strategies. The 5 stages of the Purchase Decision Process are: Problem Recognition: What’s their pain point? Information Search: How are they looking for solutions? Evaluation of Alternatives: What makes you stand out? Purchase Decision: How easy is it to choose you? Post-Purchase Behavior: Do they feel good about their choice?...
Hi Reader, Running a small business means balancing short-term demands with long-term goals. When things get busy, it’s tempting to focus only on today’s work. But here’s the thing: tomorrow won’t take care of itself. Your long-term goals need attention now. History shows us the power of preparation. Before the D-Day invasion of WWII, Allied forces spent months planning logistics, assembling resources, and rehearsing. That groundwork paid off when it mattered most. Similarly, small steps you...