Hi Reader, Summer is the perfect time to set work aside and recharge. Yes, I know there’s a lot going on in the world these days – that’s all the more reason to hit pause and savor a small moment or two. Step away from your laptop, turn off notifications, and let yourself unplug completely. A true pause allows you to reset your perspective. Here are 3 ideas to help you make the most of it: 1. Soak in the outdoors. Take a hike, visit a park, or enjoy your morning coffee outside. Sunlight and fresh air boost energy and lower stress. 2. Reconnect with people. Host a casual barbecue or coffee meetup with friends or colleagues. Building relationships outside work can reinvigorate your perspective. 3. Try something new. Join a local workshop, learn a skill, or pick up a hobby you’ve always wanted to explore. New experiences keep your mind sharp and open to fresh ideas. Recharging isn’t just a luxury; it’s how you sustain yourself for the long haul. It’s my turn to take a break too. No newsletters for the next two weeks – I’m putting my own advice into action. 😎☀️ Until next time, Michael
Michael Schefman | 321 Liftoff Copyright © 2024 by 321 Liftoff LLC |
Starting a business is exciting and ambiguous – and that’s the fun. It’s a time of possibility, experimentation, imagination, and showing the world what you can do. But, it can also feel slow, frustrating, and full of traps and distractions, leaving potential entrepreneurs to question their self-worth and to wonder why they started in the first place. As a small business coach, I’ll help you cultivate an entrepreneur’s mindset, so you can start and grow your businesses with confidence and step boldly into the role of business owner. Subscribe to get access to weekly tips, small business interviews, and more.
Hi Reader, Most businesses start here: You’ve got something that works. You’ve found a few customers. Now you want more of them. That’s Market Development: you're trying to sell your existing offer to new people. It's a pretty foundational growth strategy and an ideal place to start because it forces you to really refine the story you're telling. For the month of September, we're focused on strengthening your sales & marketing through storytelling. Each week, I'll offer tips, questions, and...
Hi Reader, At least once a week, usually around dinner time, the doorbell chimes. I glance at my phone, pull up the doorbell camera, and there they are: a salesperson making their rounds. Solar panels, new windows, knives, car detailing — you name it. Most of the time, I ignore them. But when I do engage, the tactics are predictable: quick attempts at trust, appeals to social proof — “we just helped your neighbors save a ton of money.” To me, it feels no different than a spam call, a cold DM,...
Hi Reader, As I transition out of summer mode and back into work mode, I’m using a familiar tool: Start / Stop / Continue. It’s simple. And it works — as long as you’re cool to occasionally look in the mirror, slow down to notice your behavior and energy, thoughtfully critique yourself, and do the hard work of self-improvement. But, hey, who isn’t? 😅 Personally, after time off, I’m always itching to do exercises like these — I can’t wait to recommit to my daily rituals and consider which...