Starting a business is exciting and ambiguous – and that’s the fun. It’s a time of possibility, experimentation, imagination, and showing the world what you can do. But, it can also feel slow, frustrating, and full of traps and distractions, leaving potential entrepreneurs to question their self-worth and to wonder why they started in the first place. As a small business coach, I’ll help you cultivate an entrepreneur’s mindset, so you can start and grow your businesses with confidence and step boldly into the role of business owner. Subscribe to get access to weekly tips, small business interviews, and more.
🔍 How Customers Decide to Buy
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Hi Reader, Customers rarely decide to buy something on a whim – they go through a process. Understanding this process can help you build better sales and marketing strategies. The 5 stages of the Purchase Decision Process are:
Each stage is a chance to engage and guide your customer toward choosing you. When you understand their mindset, you can offer clarity where there’s confusion and reassurance where there’s hesitation. Whether it’s great marketing copy, a polished FAQ, testimonials, or a simplified checkout process, small changes make a big impact. In simple terms: speak to their needs, reduce friction, and leave them feeling confident. Until next time, Michael
Michael Schefman | 321 Liftoff Copyright © 2024 by 321 Liftoff LLC |
Michel Schefman, 321 Liftoff
Starting a business is exciting and ambiguous – and that’s the fun. It’s a time of possibility, experimentation, imagination, and showing the world what you can do. But, it can also feel slow, frustrating, and full of traps and distractions, leaving potential entrepreneurs to question their self-worth and to wonder why they started in the first place. As a small business coach, I’ll help you cultivate an entrepreneur’s mindset, so you can start and grow your businesses with confidence and step boldly into the role of business owner. Subscribe to get access to weekly tips, small business interviews, and more.
Hi Reader, Summer is the perfect time to set work aside and recharge. Yes, I know there’s a lot going on in the world these days – that’s all the more reason to hit pause and savor a small moment or two. Step away from your laptop, turn off notifications, and let yourself unplug completely. A true pause allows you to reset your perspective. Here are 3 ideas to help you make the most of it: 1. Soak in the outdoors. Take a hike, visit a park, or enjoy your morning coffee outside. Sunlight and...
Hi Reader, What if constraints weren’t barriers, but tools for innovation? Think of NASA designing rocket boosters – they used gravity constraints to reach escape velocity. Or Apple asking, “What if a computer could fit in your pocket?” They used size and mobility as key constraints. Your business has constraints too (so does your life): time, budget, energy, etc. Instead of seeing them as problems, embrace them. Constraints force focus and spark creative solutions. For example, if you only...
Hi Reader, Running a small business means balancing short-term demands with long-term goals. When things get busy, it’s tempting to focus only on today’s work. But here’s the thing: tomorrow won’t take care of itself. Your long-term goals need attention now. History shows us the power of preparation. Before the D-Day invasion of WWII, Allied forces spent months planning logistics, assembling resources, and rehearsing. That groundwork paid off when it mattered most. Similarly, small steps you...