🚀 What's actually been worth your time?


I’ve written about a wide range of topics over the years and I want to know what you’ve found most valuable. Three quick questions:

Thank you – your responses will shape the future of this newsletter.

Until next time,

Michael

Michael Schefman | 321 Liftoff

Copyright © 2026 by 321 Liftoff LLC

Michel Schefman, 321 Liftoff

Starting a business is exciting and ambiguous – and that’s the fun. It’s a time of possibility, experimentation, imagination, and showing the world what you can do. But, it can also feel slow, frustrating, and full of traps and distractions, leaving potential entrepreneurs to question their self-worth and to wonder why they started in the first place. As a small business coach, I’ll help you cultivate an entrepreneur’s mindset, so you can start and grow your businesses with confidence and step boldly into the role of business owner. Subscribe to get access to weekly tips, small business interviews, and more.

Read more from Michel Schefman, 321 Liftoff

Heads up! I’ll be taking a break from the weekly newsletter this summer, giving myself time to recharge and focus on a few projects I’m excited to share with you this fall. We spend so much of the year in motion: planning, building, solving, logistics, taking action. Intentional pauses create space to think big and explore something new (or rethink something old). It’s a chance to wipe the windshield clean and see things with a fresh perspective. And I’m really looking forward to it. 🤓 How...

I was walking home after dropping off my kids at school. I was moving quickly to try and get a few extra things done before my meetings started for the day. Mentally, I was already in work mode, stepping with authority in a kind of march toward my home office. Suddenly, I woke up from my trance. A little green hummingbird flew right in my path, just a few feet from my face. I could see it's tiny pink and purple feathers around it's neck It hovered there for what felt like a long time, just...

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