Starting a business is exciting and ambiguous – and that’s the fun. It’s a time of possibility, experimentation, imagination, and showing the world what you can do. But, it can also feel slow, frustrating, and full of traps and distractions, leaving potential entrepreneurs to question their self-worth and to wonder why they started in the first place. As a small business coach, I’ll help you cultivate an entrepreneur’s mindset, so you can start and grow your businesses with confidence and step boldly into the role of business owner. Subscribe to get access to weekly tips, small business interviews, and more.
🚀 2 Reasons Why You Need Community
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Hi Reader, Starting and growing a business can be a lonely experience. Often, the work involves moving forward without a map or a compass, so it’s pretty easy to get lost. That’s why community makes entrepreneurship better — because when you hit a roadblock or get turned around, at least you won’t be alone. And, if you're lucky, you'll have friends to remind you: you're not as lost as you think. Here are 2 more reasons why you need community: Reason 01: You Need PerspectiveWhether it’s another new small business owner, a mentor, your best friend, a parent or sibling, a coach, or a classmate; whether you need to hear a second opinion, to test a new idea, or to just vent — you need to invite fresh perspective to help you see what you might miss on your own. What's working well? What's maybe not as existential as you're making it? What obvious thing did you miss? What stress do they detect that you can't admit? Reason 02: Your Not a RobotBottling up your fears, doubts, and questions is a sure fire way to slowly kill your business ambitions. If you’re struggling, you need to say so. I think it’s more important to establish a support network than it is to have a perfect website, for example. How would it feel to have someone in your corner who understands your situation, your dreams, and business goals? Think of people as critical infrastructure for your business. Until next time, Michael
Michael Schefman | 321 Liftoff Copyright © 2024 by 321 Liftoff LLC |
Michel Schefman, 321 Liftoff
Starting a business is exciting and ambiguous – and that’s the fun. It’s a time of possibility, experimentation, imagination, and showing the world what you can do. But, it can also feel slow, frustrating, and full of traps and distractions, leaving potential entrepreneurs to question their self-worth and to wonder why they started in the first place. As a small business coach, I’ll help you cultivate an entrepreneur’s mindset, so you can start and grow your businesses with confidence and step boldly into the role of business owner. Subscribe to get access to weekly tips, small business interviews, and more.
Hi Reader, Summer is the perfect time to set work aside and recharge. Yes, I know there’s a lot going on in the world these days – that’s all the more reason to hit pause and savor a small moment or two. Step away from your laptop, turn off notifications, and let yourself unplug completely. A true pause allows you to reset your perspective. Here are 3 ideas to help you make the most of it: 1. Soak in the outdoors. Take a hike, visit a park, or enjoy your morning coffee outside. Sunlight and...
Hi Reader, What if constraints weren’t barriers, but tools for innovation? Think of NASA designing rocket boosters – they used gravity constraints to reach escape velocity. Or Apple asking, “What if a computer could fit in your pocket?” They used size and mobility as key constraints. Your business has constraints too (so does your life): time, budget, energy, etc. Instead of seeing them as problems, embrace them. Constraints force focus and spark creative solutions. For example, if you only...
Hi Reader, Customers rarely decide to buy something on a whim – they go through a process. Understanding this process can help you build better sales and marketing strategies. The 5 stages of the Purchase Decision Process are: Problem Recognition: What’s their pain point? Information Search: How are they looking for solutions? Evaluation of Alternatives: What makes you stand out? Purchase Decision: How easy is it to choose you? Post-Purchase Behavior: Do they feel good about their choice?...