Starting a business is exciting and ambiguous – and that’s the fun. It’s a time of possibility, experimentation, imagination, and showing the world what you can do. But, it can also feel slow, frustrating, and full of traps and distractions, leaving potential entrepreneurs to question their self-worth and to wonder why they started in the first place. As a small business coach, I’ll help you cultivate an entrepreneur’s mindset, so you can start and grow your businesses with confidence and step boldly into the role of business owner. Subscribe to get access to weekly tips, small business interviews, and more.
🛠 Innovate with Design Thinking
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Hi Reader, How do you create something that truly resonates with your customers? Think like a designer. Design thinking blends three key elements:
The sweet spot is where these elements overlap. For example, let’s say your ideal customer/client (see last week's email) is a busy parent. You might design a meal delivery service.
It’s also useful to embrace tension of opposing ideas. Maybe your client values convenience but also wants home-cooked meals. That tension could inspire an innovation, like DIY meal kits with pre-measured ingredients. The key? Keep your ideal customer/client at the center of the process. Understanding them deeply allows you to create solutions they love. Until next time, Michael
Michael Schefman | 321 Liftoff Copyright © 2024 by 321 Liftoff LLC |
Michel Schefman, 321 Liftoff
Starting a business is exciting and ambiguous – and that’s the fun. It’s a time of possibility, experimentation, imagination, and showing the world what you can do. But, it can also feel slow, frustrating, and full of traps and distractions, leaving potential entrepreneurs to question their self-worth and to wonder why they started in the first place. As a small business coach, I’ll help you cultivate an entrepreneur’s mindset, so you can start and grow your businesses with confidence and step boldly into the role of business owner. Subscribe to get access to weekly tips, small business interviews, and more.
Hi Reader, Who’s your business really for? Your ideal client/customer is the person your work truly resonates with – the one who needs what you offer and values it deeply. Defining your ideal client/customer starts with three questions: What do they want? (Ease? Status? Connection?) What defines them? (Bold? Thoughtful? Curious?) What’s their struggle? (Time? Money? Belonging?) For example, if you sell candles, your ideal client might be an eco-conscious minimalist who values quality and...
Hi Reader, Today is my birthday and I’m reflecting on the things in my life that bring me joy. This newsletter is one of them. 😊 🎈 Thank you for being a subscriber to this newsletter – I’m incredibly grateful. Behind the scenes, I’m working hard to grow 321 Liftoff and I could use your support. If you continue to find value in the ideas and insights I share every week, I’d appreciate it if you could take the next 5 minutes to complete one or both of the following actions. First, leave a...
Hi Reader, We’ve all seen the flashy promises: “Follow these five steps and watch your business skyrocket!” or “My secret formula will make you rich overnight!” Here’s the truth: sustainable success isn’t built on shortcuts. It’s built on staying alert, making smart decisions, and doing the work. That doesn’t mean opportunities aren’t out there – they are! But the key is to approach them with discernment – the ability to judge well and distinguish between what’s worth pursuing and what isn’t....