profile

Michel Schefman, 321 Liftoff

Starting and growing a business is exciting and ambiguous – and that’s the fun. It’s a time of possibility, experimentation, imagination, and showing the world what you can do. But, progress is not a straight line and being a leader is incredibly demanding, stretching you, spreading you thin, and spiraling you toward burnout. Become the leader your vision requires – cultivate the clarity, discipline, and momentum you need to explore boldly and lead intentionally. Get a weekly nudge to think differently, lead intentionally, and keep exploring.

Featured Post

🚫 Don't Give This Away

I don’t know about you, but my brain is a loud and noisy place. I imagine it as part Disney/Pixar’s Inside Out and part Room of Requirement from Harry Potter. There are thoughts and feelings up there having spirited debates and there are also piles of movie quotes and 90s references, boxes of old memories that replay on loop, and files – so many files – of ideas. My ideas never come out fully formed. They come in complex knots that have to be questioned, straightened out, and pushed through a...

Late afternoon recently, the door bell rings. Normally, I check the camera, notice the salesman with their branded polo and clipboard, and ignore them. As I’ve previously shared, I’m not a fan of this style of marketing. Most pitches, in my experience, while designed to maximize and speed up trust, actually have the opposite effect. This time, I check the camera and – to my great surprise – I see a young girl, probably elementary school age. She seems to be alone and she looks scared. As a...

A few years ago I was about to kick off a big project. I was excited and eager to dive in, even though the scope of work was a little daunting. Now, I try to be a self-aware person, but even I get it wrong: I tend to be a chronic over-estimator of how long things will take. My gut reaction is to look at the looming work and think “OMG this will take forever.” As an Enneagram 5, I tend to be stingy with my time. My gut reaction is to protect it. I tend to be skeptical and immediately on guard...

I tend to have a big to-do list every weekend. I’m usually too ambitious and want to clean every square inch of the house, try a bunch of new experiments in the kitchen – oh and then deep clean the kitchen after that, and have a little family time too. And, most weekends… I get a little overwhelmed with the size of the list. Sometimes I sit and stare at it, unsure where to begin. It keeps happening though – as if I’m meant to learn the same lesson over and over until it sticks: “Oh right,...

This summer we lived through a kitchen remodel. We crammed our kitchen into dozens of boxes and built a temporary setup on a small IKEA table kitchen near the front door. It was exciting to see progress and challenging to live without a real sense of place. I don’t offer this as a complaint. I’m overjoyed we get to transform our home. At the same time, it's essential context: there was just a low hum of stress in our house for months. This was a summer of disruption. Disruption is neither...

In my last newsletter in May, I said: “I’ll be taking a break from the weekly newsletter this summer, giving myself time to recharge and focus on a few projects I’m excited to share with you this fall.” And I meant it. There was indeed a plan. Actually, it was more than a plan. Things were in motion. Things I was excited about. In fact, I was certain this plan was the right plan. And, then, none of it happened. None of it. What happened? In a word: perspective. The first two weeks of summer,...

Heads up! I’ll be taking a break from the weekly newsletter this summer, giving myself time to recharge and focus on a few projects I’m excited to share with you this fall. We spend so much of the year in motion: planning, building, solving, logistics, taking action. Intentional pauses create space to think big and explore something new (or rethink something old). It’s a chance to wipe the windshield clean and see things with a fresh perspective. And I’m really looking forward to it. 🤓 How...

I’ve written about a wide range of topics over the years and I want to know what you’ve found most valuable. Three quick questions: #1: When you think about the 321 LIftoff newsletters that stuck with you, what was the underlying theme? Building and growing a business (strategy, storytelling, money management, etc.) A mindset of adaptability, resilience, patience, etc. Personal development, like how to set and pursue goals Leadership – of your life, at work, in business, etc. #2: What helps...

I was walking home after dropping off my kids at school. I was moving quickly to try and get a few extra things done before my meetings started for the day. Mentally, I was already in work mode, stepping with authority in a kind of march toward my home office. Suddenly, I woke up from my trance. A little green hummingbird flew right in my path, just a few feet from my face. I could see it's tiny pink and purple feathers around it's neck It hovered there for what felt like a long time, just...

Ever feel a bit anxious on Sundays? The anticipation of the week ahead. The stress of a heavy to-do list. The worry that one of the many plates you’re spinning will fall. All of it casting a shadow over what is supposed to be precious time away from work. You want to be a person with a healthy work-life balance, a person with boundaries. But, sure enough, every Sunday those thoughts creep in, stealing your attention. For years, I felt the weight of the Sunday Night Blues (also called the...